NIKkI

Hi! I’m

blank space studio

blank

I'm a Brooklyn-based brand strategist who's taken beverage and CPG brands from blank page to store shelf — as a founder, and on corporate innovation teams.

I help founders and growing brands sharpen their positioning, build go-to-market plans for distribution and retail, and craft brand worlds that actually cut through with consumers. Let's find your BLANK SPACE.

(sorry, it's too good a last name not to use…)

let's work together!

WHAT WE DO

Brand Strategy & Go-to-Market

Tactical positioning, category strategy, and launch plans built for how brands actually get to shelf.
Messaging & Copywriting

Website copy, email flows, pitch decks, and campaigns written in a voice that feels human, sharp, and memorable.
Creative Direction & Activations

Brand worlds for the real world: visual identity, events, partnerships, and cultural relevance.
Marketing Systems

Systems that work for your team: CRM, email, and campaign infrastructure that is data-driven and replicable.

I've spent the last decade building and launching brands — founding a functional beverage company, leading brand and marketing for New York's only production brewery, and running new-brand development for a national beverage company's innovation team. I specialize in helping brands find clarity, voice, and a go-to-market plan rooted in how consumers actually buy.

My work sits at the intersection of strategy, storytelling, and standout creative. If your brand needs a smarter POV, a stronger narrative, or a marketing roadmap that actually moves the needle — let’s chat!

creative samples

& examples:

CPG BRAND DEVELOPMENT

SUNŌMI SWITCHEL
I founded Sunōmi Switchel, a functional beverage brand rooted in mindful drinking and gut health. I developed the brand, product, and go-to-market strategy, growing from 2 to 400+ accounts, including Whole Foods, Stop & Shop, & Giant.

Learn more
creative event programming

THE PICKLE BALL
A pickle-themed event bringing together NYC food partners and lifestyle brands like Jacob’s Pickles, Freestyle Snacks, The Pickle Guys, and City Pickle. I developed the concept, partnerships, and creative direction to create a playful, high-impact community activation.

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ETHICAL SHOPPING WEB TOOL

BAG CHECK
A consumer-first accountability platform that makes ethical shopping effortless. I developed the brand identity, voice, and site strategy for this snarky, street-smart guide to where your money actually goes.

check it out
creative event programming

MUSIC DANCE EXPERIENCE
An immersive dance event inspired by Severance, hosted in Torch’s Brewer’s Cellar. I led creative direction, programming, and experiential design to transform the space into an eerie, corporate-surreal world that drove record engagement and attendance.

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viral campaign creation

SLUSH FUND: PARTY SCHOLARSHIP
A party-scholarship program designed to combat loneliness and make community accessible. I created the concept, branding, messaging, and full GTM strategy — turning nightlife into connection with purpose.

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Mission-driven parody company

WOLF-AX
A satirical men’s apparel company I created to solve a very real problem: men avoiding eco-friendly habits because they think they’re “feminine.” I built the brand, voice, and campaign around reclaiming sustainability as “hardcore” — with 50% of profits going to the Sierra Club and copy that reminds men they can save the planet and their pride at the same time.
b2b saas sales collateral

ORDER.CO - BURN KUSH, NOT CASH
A cheeky, highly targeted swag activation for cannabis conferences. I created branded rolling papers and the campaign line “Burn Kush, Not Cash” to position Order.co’s procurement platform as the cost-saving partner for cannabis brands — giving the sales team a memorable, on-brand conversation starter.
CRM strategy & copywriting

EMAIL MARKETING CAMPAIGNS
I’ve led full-funnel email marketing across CPG, beverage, and B2B—owning strategy, copywriting, segmentation, creative direction, and performance optimization. My work includes building high-performing flows, writing conversion-focused copy, developing testing frameworks, and using data to drive engagement, retention, and revenue.
tattoo-based loyalty program

ETERNAL FLAME CLUB
A tattoo-based loyalty program I created for Torch & Crown’s baseball opening day party. I conceptualized the program and partnered with a SoHo tattoo shop to turn a one-day activation into a viral, high-retention loyalty moment.

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